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Digital media marketing is definitely an umbrella term that features different channels of promotion. These various channels are email newsletters, pay per click marketing ads, search engine marketing, facebook marketing, blog content, video marketing, and much more. Studies have revealed that the consumer group between ages 16 to 34 spends approximately six hours daily on their own digital devices. This may include smartphones, tablets or laptops. Almost every brand out there today includes a social media page. Most brands have a digital marketing agency to look over their online communication. Some of the most effective digital marketing channels are: Email Marketing Direct mailers certainly are a popular kind of marketing. In traditional advertising, direct mailers would usually make reference to leaflets of brochures. In the digital age, direct mailers reference promotional emails or e-newsletters. As the name suggests, companies send a contact to their consumers. It can be an effective way to reach the customer directly and capture their attention. Email marketing is often a direct channel of communication from your company (sender) and also the customer (receiver). There is no need of any intermediary. Brands can target their emails to specific customers, thus, it really is great for internet marketing. Email marketing can be another good way to provide special discounts to customers, thus encouraging these to make a purchase. This can help to develop a loyal subscriber base. Search Engine Marketing Search Engine Marketing includes two aspects – paid search and organic search. In paid search, brands advertise inside sponsored listings of the search engine or perhaps a partner site. This creates a Pay Per Click model where companies need to pay each time your ad is clicked. For search, companies follow Search Engine Optimization (SEO) practices to get genuine website visitors to a website through natural and search engine results. Brands can hire a search results optimization company in India to infuse smart keywords inside website content. The objective here's to make your website more search results friendly in order that it appears one of many top search engine results. Search engine marketing is important because most consumers conduct a internet search engine query before you make any purchase. The brand that appears one of the top serp's tend to generate more trust among consumers. SEO generated website traffic tends to have a very higher conversion rate. Social Media Marketing There are lots of people who tend to equate online marketing with facebook marketing. Social media is one of the most multi marketing. It includes networking sites like Facebook, Twitter and Instagram, content communities like Flickr and YouTube, micro blogging sites, forums, wikis or open encyclopedias, podcasts and even more. Social media platforms enable users to express opinions, be involved in discussions and build relationships with others in real time. As such, facebook marketing can be the best way to market your brand or company, and reach a large number audience. Companies can run targeted advertising campaigns on social websites based on location, age, interests, groups they fit in with, etc. This allows brands in promoting to a very specific band of consumers.